About us

Lekkid is a project born in Barcelona to create innovative products that develop children’s creativity

Common stereotypes associate high-level intellectual ability more with men than with women. These stereotypes discourage women from pursuing many prestigious careers. They are under-represented in fields whose members are known for their genius, such as physics or philosophy.

This is already a very serious trend, but even more worrying is what a recent article in the journal Science points out: these stereotypes are approved by children of 6 years old and influence their interests. Specifically, 6-year-old girls are less likely than boys to believe that members of their sex are “very, very smart”. Also at this age, girls begin to avoid activities that are said to be for “very, very smart” children.

At Lekkid we understand play as a playful learning tool through which most children’s skills can be developed. It is an essential element for children’s development and a key tool for their cognitive, social, and emotional process. Therefore, is important to consider the impact that toys can have on the formation of gender stereotypes in children.

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Gender Neutral toys and their benefits

At Lekkid we are strong advocates of Gender-Neutral toys that are not limited to traditional gender roles. They are a powerful tool that give boys and girls the opportunity to explore and learn about a wide range of interests, skills, and talents, without feeling pressured by gender roles.

These types of toys have multiple benefits:

– They introduce children earlier to STEAM, a pedagogical approach that aims to boost technical-scientific and artistic training at all stages of education.

– They also reinforce experimental thinking. Gender-neutral toys are designed to encourage open-ended play and help children develop curiosity about the world around them.

– They empower children. These toys build children’s self-confidence by enhancing their creativity and personal development regardless of their gender.

In short, gender-neutral toys are a powerful tool to break gender stereotypes and promote gender equality from an early age. Adults have the responsibility to offer to our little one’s gender-neutral toys and to stop the terrible trend of many children assimilating the idea that intelligence is a masculine quality at an early age… This is the 21st century!

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